Introduction to Permanent Makeup

Your beginner-friendly roadmap into the PMU industry — before you invest in a full training

Are you thinking about becoming a permanent makeup artist, but not quite ready to commit to a full certification or apprenticeship?

Maybe you’re curious about the industry… but want to understand the realities, the costs, the process, the regulations, and whether this path truly aligns with your lifestyle and income goals.

If you’re craving clarity, guidance, and a “peek behind the curtain” before making a big career move — you’re in the right place.

Welcome to Introduction to Permanent Makeup, a self-paced online course designed to walk you through everything you wish you knew before enrolling in a full PMU program.

Get in there and start learning!

Simply fill in your details and we'll reach out.

Created by a Trusted, Industry-Recognized Educator

This course is taught by Kelly, owner & lead artist of Beauty & the Brow — a highly sought-after PMU artist, experienced educator, and Certified Training Partner with Girlz Ink®.

With years of hands-on artistry, client experience, and training under her belt, Kelly designed this course to eliminate confusion, overwhelm, and misinformation for new and aspiring artists.

If you want guidance from someone who actually cares about your success, you’re going to love this course.

Who This Course is For

This is a perfect fit if you are:

✅ Curious about starting a career in permanent makeup

✅ Considering investing in brow, lip, or eyeliner PMU training but want to test the waters first

✅ Unsure where to start or what training path makes the most sense

✅ Nervous about spending thousands without truly understanding the industry

✅ Looking for clarity, honest insight, and answers to the real questions no one tells you

This course was made for aspiring artists who want to make an informed decision before investing in a full training program.

What You’ll Learn Inside

By the end of this course, you will confidently understand:

🔸 What permanent makeup actually is, how it works, and how it differs from traditional tattooing

🔸 Services you can offer (brows, lips, eyeliner, and more)

🔸 Tools, machines, pigments & supplies — simplified and demystified

🔸 Skin + color theory basics every PMU artist must know

🔸 Licensing, regulations, and legal requirements (in clear beginner language!)

🔸 Pricing, income potential & earning projections

🔸 Marketing basics for new artists and how to build your first client base

🔸 What to expect in a full PMU training or apprenticeship

🔸 How to choose the right trainer, course, and path for YOU

🔸 Common misconceptions, red flags, and mistakes new artists make

This is the foundation you wish you had before stepping into the PMU world — and now you can.

Why start with this intro course first?

Because investing in PMU training is a big decision. Most full PMU courses range from $2,500–$8,000+ — and many students jump in before understanding:

What the job truly involves
The ongoing expenses & skill development required
Whether they’ll enjoy the work long-term
If they’re choosing a reputable trainer

I created this course because I saw so many people wanting to enter the PMU industry, but feeling lost, nervous, or unsure where to begin. I wanted to offer a safe, honest starting point — one that gives clarity without pressure, and guidance without a huge investment. If it turns out PMU is the path for you, amazing. And if not, you’ll walk away empowered knowing you made the right decision for yourself."

-Kelly Miller, Beauty and the Brow Academy founder

Self-Paced. Online. Beginner-Friendly.

No pressure. No overwhelm. No prior experience needed.

You’ll gain instant access to:

✔ Pre-recorded video lessons

✔ Real examples, visuals & demonstrations

✔ Downloadable resources & reference guides

✔ A list of supplies + brands to know

✔ Answers to the most commonly asked aspiring-artist questions

Plus — you can revisit the content anytime as you explore your options.

FAQs

Where are you based?
- Our studio is based out of Feeding Hills, MA.
Will I be working with a machine in this PMU course?
- No, this online course only teaches you the fundamentals of PMU. There is no hands-on training involved.
Can I work as a permanent makeup artist after taking this course?
- While this course does not provide you with the hands-on training required to work as a PMUA, it will guide you through everything you need to know about how to become a licensed PMUA.
Who is the trainer?
- Kelly Miller is a cosmetic tattoo expert with 18 years experience in the beauty industry, certified Girlz Ink Training Partner, certified permanent cosmetics professional by the SPCP, and has owned a permanent makeup & beauty studio in Massachusetts since 2019.

Questions?

send us a message:

Beauty and the Brow Academy